|
| 261. |
As with other major cities, tourism
plays an important part in the economic life of Kuala Lumpur, providing
income, employment and expanding business opportunities. The tourism
industry is very wide ranging in the services and facilities where
it requires and provides employment across all sectors of the population.
|
| 262. |
Tourism brings other less obvious
but no less important benefits to the people of Kuala Lumpur. By virtue
of catering to a population base larger than the City itself, a wider
range of shopping, entertainment, recreational, and cultural facilities
can be supported. Tourism can also help to provide the impetus and
financial justification for measures that benefit the residents of
the City such as conservation, beautification and pedestrianisation
projects, as well as the hosting of special events and festivals principally
aimed at attracting tourists. |
| 263. |
Kuala Lumpur also benefits from exposure.
Foreign visitors gain a greater understanding and appreciation of
the culture and achievements of the City and its people. The impressions
that are taken back to their home countries can do much to raise the
profile of the City and the country. |
| 264. |
Kuala Lumpur has much to offer as
a tourist destination. It is climatically congenial, with a uniquely
tropical character and has a developed infrastructure and services
sector with a wide range of tourist attractions, shopping, entertainment,
hotel, and conference facilities. The City can also build on its multi-racial,
multi-religious and multi-cultural society to create for itself a
distinctive identity and image. CHKL aims to maximize these inherent
strengths to make Kuala Lumpur into an attractive international tourist
destination. |
| |
Photo 8.1: … build on its multi-racial, multi-religious
and multicultural society to create for itself a distinctive identity
and image. |
| 8.2 |
Existing
situation and issue |
|
| 8.2.1 |
Tourism
marketing and promotion |
| 265. |
The promotion of Malaysia as a tourist
destination is mainly pursued by the Malaysia Tourism Promotion Board’s
(MTPB) overseas offices, jointly with tour operators, airlines and
national tourism offices. Promotion includes sales missions, advertising
in the media, participating in international tourism events and exhibitions
and the hosting of journalists, foreign travel writers and travel
agency personnel. |
| 266. |
Besides the marketing and promotion
of Kuala Lumpur by the MTPB, promotion is also being undertaken by
CHKL and the Kuala Lumpur Tourist Association (KLTA), which is an
association made up of all companies involved in the tourism industry. |
| 267. |
In the year 2000, the Kuala Lumpur
Tourism Action Council (KLTAC) whose Chairman is the Mayor of Kuala
Lumpur was set up, which will, in close coordination with the MTPB
and business organisations such as the KLTA, be responsible for the
marketing and promotion of Kuala Lumpur. |
| 268. |
There is an inadequate level of market
promotion of the City compared to other major tourist cities. In some
international tourist destinations, there are city or regional based
tourist boards heavily promoting the destination backed up by a mature
tour and travel industry, hoteliers, national and regional airlines
and business organisations.
• Inadequate marketing and promotion of Kuala Lumpur. |
| 8.2.2 |
Tourist
arrivals, expenditure and average length of stay |
|
| 269. |
Despite the economic crisis of 1998,
tourist arrivals in Malaysia increased from 6,210,900 in 1997 to 10,221,600
in 2000. This was due mainly to intensified promotion of inbound tourism,
the hosting of major international conferences and sporting events
such as the Formula One race at Sepang. Total visitor receipts rose
markedly from
RM4.5 billion in 1990 to RM17.3 billion in 2000. Tourist arrivals
and receipts to Malaysia are shown in Table 8.1. |
| 270. |
In addition, the number of domestic
tourists visiting the City from various parts of the country increased
from 2,493,100 in 1997 to 2,803,300 in 2000. Foreign tourist arrivals
also increased from 3,536,300 in 1997 to 3,946,900 in 2000. The average
length of stay (ALS) of tourists in Malaysia in 2000 was 5.88 nights
and about 1.6 nights in Kuala Lumpur. By comparison, the ALS in the
United Kingdom in 1997 was over 8.7 nights and a regional destination
such as Thailand has an ALS of around 7.0 nights. The ALS of tourists
from Singapore, which is the largest single generator of tourist arrivals
and receipts, is generally very short. |
| |
Table 8.1: Tourist Arrivals and Receipts in Malaysia, 1990
- 2000 |
| |
• Short average length of stay
of tourists. |
| a. |
General |
| i. |
Existing
situation |
| 271. |
Kuala Lumpur has a wide diversity of
resources suitable for tourism although these are at varying degrees
of development or attractiveness. Some resources are long established
and positioned well, while others have been more recently developed
or are not yet oriented strongly for tourism. Similarly some are more
attractive or more
accessible than others. Indisputably, Kuala Lumpur has resource and
locational advantages, which are supportive of, or important to, the
development of a viable tourism industry. Figure 8.1 shows the distribution
of tourism products in Kuala Lumpur. |
| 272. |
Tourist resources are not easily accessible,
coherent, well linked for pedestrian movement or supported by services
such as restaurants and related shopping. Although Kuala Lumpur has
a diverse range of actual or potentially significant tourism resources,
the present ‘total tourism product’, being the whole spectrum
of tourism services, is
inadequate and segmented.
• Inadequate and segmented product development. |
| b. |
Cultural
- Heritage Attractions |
| i. |
Existing
situation |
| 273. |
Architecturally, Kuala Lumpur has
retained a number of historic buildings and areas that are highly
evocative of its past. The Dataran Merdeka and the buildings that
surround it, together with the Railway Station and the old shop house
areas provide lasting images of the original city. More recently,
buildings like the KL Tower and the Petronas
Twin Towers at the KLCC provide images of a city that is thoroughly
modern, while firmly in touch with its cultural roots. |
| |
 
Figure 8.1 : Distribution of tourism products, 2000 |
| 274. |
There are a number of modern cultural
facilities for the performing arts, including musical and cultural
performances. These theatres and concert halls not only provide venues
for performing arts by both Malaysian and international artistes to
be showcased but also add to the cultural vibrancy of the City. CHKL
is also active in promoting and providing support to local cultural
groups. |
| |
Photo 8.2: Architecturally, Kuala Lumpur has retained a number
of historic buildings and areas that are highly evocative of its past.
|
| 275. |
A large number of tourists are interested
in purchasing art works, handicrafts, costume accessories and souvenirs
but the market in Malaysia is not as well developed as that elsewhere
in the region. Given traditional skills in silverware, brassware,
pewterware, ‘songket’ weaving, beadwork, woodcarving and
batik printing, the potential does exist for expanding this segment
of the industry. |
| 276. |
The Royal Selangor pewter factory in
Setapak, where tourists can watch skilled craftsmen fabricate artifacts
and souvenirs, provides the best example of industrial tourism in
Kuala Lumpur. However, with the exception of the Infokraft Handicraft
Centre and Kompleks Kraf Kuala Lumpur (Kuala Lumpur Craft Complex),
there are relatively
few other outlets for traditional handicrafts and souvenirs.
• Inadequate promotion of traditional handicraft and souvenir
industries. |
| |
Photo 8.3: Given traditional skills in silverware, brassware,
pewterware, ‘songket’ weaving, beadwork, woodcarving and
batik printing, the potential does exist for expanding this segment
of the industry. |
| c. |
Shopping,
dining and entertainment |
| i. |
Existing
situation |
| 277. |
Kuala Lumpur is emerging as a pricecompetitive
shopping destination of international quality. Besides the many shopping
centres in the City, new retail formats including hypermarkets, mega
malls, duty-free shopping outlets and discount stores have been developed. |
| 278. |
In addition, there are also the more
traditional shop houses, the night markets and the farmers’ markets
which are significant tourist resources. The night markets in particular
are of great interest to tourists as they give an insight into the
traditional Malaysian way of life. Similarly, the shop house streets,
particularly those in the older part of the City, retain the flavour
of a bygone era. |
| 279. |
General issues relating to shopping
activities are detailed in Chapter 7: Commerce. |
| 280. |
Kuala Lumpur has a wide variety of
restaurants and dining places serving local and international cuisines.
Other than a few isolated areas, some of which are outside the City
Centre, there is a lack of a clearly identifiable dining and entertainment
area in the City Centre.
• Lack of a clearly identifiable dining and entertainment area
in the City Centre. |
| |
Photo 8.4: The night markets in particular are of great interest
to tourists as they given an insight into the traditional Malaysian
way of life. |
| d. |
Recreational
Attractions |
| i. |
Existing
situation |
| 281. |
Sports facilities have undergone a
transformation in Kuala Lumpur with the development of world-class
facilities at the National Sports Complex at Bukit Jalil. In addition,
the City possesses a wide array of other sports facilities for badminton,
cycling, hockey, golf, tennis, basketball, netball, soccer, squash,
gymnastics, athletics, swimming, equestrian and lawn bowling. A world-class
Formula One motor racing circuit near the KLIA at Sepang has also
greatly enhanced the potential for sports tourism. |
| 282. |
There are a number of parks containing
attractions of interest to tourists such as the Butterfly Park, Bird
Park and Orchid Garden at Taman Tasik Perdana. Taman Tasik Titiwangsa,
which contains a large lake, has a floating restaurant and offers
activities such as horse riding and boating. |
| 283. |
General issues relating to recreational
activities are detailed in Chapter 13: Community Facilities. |
| 284. |
Despite the number of world-class
sporting venues in Kuala Lumpur, the facilities are underutilised.
• Under-utilisation of major sporting venues. |
| e. |
Health
and education |
| i. |
Existing
situation |
| 285. |
Health tourism is not a new phenomenon.
Countries like Australia, Singapore and United States of America have
gained a reputation for having world-class facilities and services
which emphasise fitness, health, rehabilitation and recuperation.
There is the potential for Malaysia to become a competitive health
tourism destination. Health tourist arrivals to Malaysia, primarily
from Indonesia, Brunei and Singapore, numbered 175,000 in 2000, an
increase of 127 percent from 1999. As the standard and facilities
of private health care are high and costs are relatively low compared
to Singapore and Brunei, Malaysia can expect to attract more visitors
utilising its health care services. |
| 286. |
Apart from the government-run general
hospital, there are several private medical specialists centres including
the National Heart Institute in the City. In addition to providing
general health services, the public and private hospitals offer a
wide range of specialist surgery and treatment. |
| 287. |
Kuala Lumpur also has advantages stemming
from the high concentration of educational institutions located within
its boundaries, providing a wide range of courses. Such public institutions
include the University of Malaya, the University of Technology Malaysia
and the Medical Faculty of the University Kebangsaan Malaysia. There
are also a large number of private colleges, including the University
Tun Abdul Razak and Tunku Abdul Rahman College, in and around Kuala
Lumpur providing a wide range of courses which attract students from
all over Malaysia as well as from other countries. |
| 288. |
Despite the proliferation of educational
and health facilities and services, they have not been properly promoted
and marketed as tourism products.
• Inadequate promotion of educational and health tourism industries. |
| 8.2.4 |
Tourism
facilities and infrastructure |
|
| a. |
Hotels |
| i. |
Existing
situation |
| 289. |
Between 1996 and 2000, the total number
of hotel rooms in Kuala Lumpur increased by 12.18 percent from 16,510
to 26,144. Table 8.2 shows the distribution of hotel rooms according
to their development status. |
| 290. |
The majority of hotels are in the
size category of 300 rooms and above. Figure 8.2 and Table 8.3 indicate
the location and number of hotels by size in the City. |
| 291. |
The average occupancy rate (AOR) of
hotels in Kuala Lumpur dropped by 15.3 percent from 76.2 percent in
1995 to 60.9 percent in 2000. The decline in AOR affected all size
categories of hotels, with the largest decline being 28.6 percent
for hotels in the size category of 50-99 rooms as shown in Figure
8.3. |
| 292. |
There is very little variety in the
type of accommodation on offer to serve the diverse requirement and
budgets of foreign and domestic tourists.
• Insufficient variety of types of tourist accommodation. |
| |
Table 8.2: Distribution of Hotel Rooms by Status, 2000 |
| |
Table 8.3: Number of Hotels by Size, 2000 |
| |
Figure 8.3: Hotel Average Occupancy Rate, 1995- 2000 |
| |
Figure 8.2 : Distribution of hotels by size, 2000 |
| b. |
Meetings,
incentives, conventions and exhibitions |
| i. |
Existing
situation |
| 293. |
Business and conference tourism has
expanded in recent years and is becoming a very important component
of the industry. MICE participants and business tourists are high
yield tourists, usually spending more per day than leisure
tourists. The MICE industry generates income for many related business
activities including the hospitality sector, airlines, freight forwarders,
contractors and suppliers of exhibition materials and entertainment. |
| 294. |
The number of MICE events and participants
has been growing steadily in recent years and receipts generated from
MICE in Malaysia in 2000 amounted to RM1,164.7million, almost 7 percent
of total tourism revenue for that year. Within Kuala Lumpur, the main
MICE facilities are at MALTRADE (Malaysia External Trade Development
Corporation)
in Jalan Duta and the Putra World Trade Centre, while the Bukit Jalil
Sports Complex contains one of the premier convention and exhibition
centres in the region. Additional convention and exhibition space
is being developed at the KLCC Convention and Exhibition Centre. Other
major facilities in Kuala Lumpur and its conurbation include the Sunway
Lagoon Convention Centre, the Mines Wonderland and the Subang International
Trade and Exhibition Centre. |
| 295. |
There is still a shortage of MICE
facilities in Kuala Lumpur and facilities need to be upgraded to be
able to compete with other major MICE destinations.
• Facilities for MICE need to be increased, upgraded and promoted. |
| 8.2.5 |
Tourism
support services and facilities |
|
| a. |
Support
services |
| i. |
Existing
situation |
| 296. |
In order for the tourism industry
to function effectively, strong tourism supporting services and facilities
such as travel and tour agencies, tour guides, tourist information
centres and manpower training are necessary. |
| 297. |
There are major tourist information
centres in the City as well as at the main gateway airports. Further
information is made available by CHKL and the private sector including
hoteliers as well as tour and travel companies. The Malaysia Tourism
Centre (MTC) at Jalan Ampang is the biggest one stop information centre
in Malaysia. This centre
houses the tourist information complex which includes an exhibition
hall, amphitheatre, audiovisual room, information counter, restaurant,
souvenir shop and travel services counters. |
| 298. |
However, there remain deficiencies
especially in comparison with mature international tourist centres
where there is a wealth of information made available in airports,
coach stations, rail stations, hotels, in free magazines and by generally
well informed, highly knowledgeable guides. |
| 299. |
Market promotion needs to be able
to rely on up-to-date data but the search costs of a cquiring relevant,
reliable and timely information are high.
• Lack of timely information and high search costs. |
| 300. |
Although signages in the City has
improved, there remain weaknesses in the provision of directional
signage to some tourism destinations and interpretation panels at
key attractions, as well as in the availability of comprehensive,
up-todate road maps.
• Inadequate directional signage and other information on tourist
sites. |
| 301. |
Some tourist ‘front liners’
including taxi drivers, tour bus guides and staff at key transportation
gateways are not well informed about the City’s tourist attractions.
• Lack of knowledge about tourist attractions amongst tourist
‘front liners’. |
| b. |
Support
facilities |
| i. |
Existing
situation |
| 302. |
The Government has initiated a national
programme to provide facilities such as themed lighting, pedestrian
walkways, public toilets and landscaping in tourist areas and attractions.
CHKL is in the process of implementing this programme throughout Kuala
Lumpur. |
| 303. |
At present, however, some sites still
lack adequate facilities for tourists and there is a need for a critical
mass of attractions supported by related support services.
• Insufficient support facilities for tourists. |
| c. |
Accessibility |
| i. |
Existing
situation |
| 304. |
Public transportation and taxi services
are in need of improvement. The departing Visitors’ Survey (1999)
of the MTPB indicated there were visitor complaints concerning poor
transportation services and difficulties in getting taxis and other
forms of public transportation. The PRT, which connect the main hotel
and shopping belt to the LRT system, will help to alleviate some of
these problems. |
| 305. |
General issues relating to public
transportation are outlined in Chapter 10: Transportation. |
| 306. |
Currently, there are accessibility
problems to some of Kuala Lumpur’s tourist destinations due to
traffic congestion on a number of major routes particularly during
peak hours. In addition, on-going construction activities and the
high level of private car usage add to pedestrian’s problems
in making journeys on foot from one site to another. |
| 307. |
General issues relating to pedestrianisation
are detailed in Chapter 14: Urban Design and Landscape. |
| 308. |
To enhance the role of Kuala Lumpur
as an international commercial and financial centre, CHKL aims to:
• develop Kuala Lumpur as an attractive international tourist
destination; and
• increase the average length of stay (ALS) to 3.0 by the year
2010. |
| 309. |
To create a distinctive city identity
and image, CHKL aims to:
• create a city which conserves the best of its environmental,
architectural and cultural heritage and which offers a rich blend
of both the modern and traditional;
• promote culture and the arts, sports, education and health
in the City as tourism products and as factors in enhancing the overall
quality of life; and
• create a tropical garden city sensitive to its natural environment
and appropriate to its tropical regional location. |
| 8.4.1 |
Tourism
marketing and promotion |
| 310. |
Of immediate importance is the preparation
of a comprehensive tourism marketing plan for Kuala Lumpur, which
will identify strategies for tourism development and promotion. The
plan will cover all aspects of the tourism market, and the preparation
of an annual tourism calendar. Activities in the City that complement
major international events in Malaysia shall be encouraged and promoted. |
| 311. |
All necessary support shall be provided
to KLTC for it to effectively market and promote Kuala Lumpur. This
will include adequate funding for projects and campaigns and the development
of facilities and attractions aimed at expanding and diversifying
the tourism base.
| Policy |
| TO 1 : |
CHKL shall, together with
the Kuala Lumpur Tourism Action Council, market and promote
tourism in Kuala Lumpur. |
| TO 2 : |
CHKL shall, together with
the Kuala Lumpur Tourism Action Council, develops tourism products
aimed at expanding and diversifying the tourism base. |
|
| 8.4.2 |
Development
of tourism resources |
|
| 312. |
Kuala Lumpur as a capital city and
gateway to Malaysia also function as a window reflecting the uniqueness
and various tourism products based on a socio-cultural society nation.
| Policy |
| TO 3 : |
CHKL shall, in coordination
with Kuala Lumpur Tourism Action Council, ensure the development
of tourism product depicting the peaceful nation’s identity
and image of a multi-ethnic, religious and cultural society. |
|
| 313. |
The principal tourism development
proposals have been based on an analysis of the resource and market
strengths, weaknesses and development potential of Kuala Lumpur and
its conurbation. A zonal approach for tourism development, promotion
and operation shall be implemented with the City Centre as its core,
focusing on shopping, MICE, culture, entertainment, dining, health
and education. Key areas within the other four strategic zones will
focus on more specific tourism activities. Bukit Jalil - Seputeh will
focus on sports and MICE, Wangsa Maju - Maluri on industrial tourism,
Damansara - Penchala on education and ecotourism and Bandar Tun Razak
- Sungai Besi on eco-tourism. |
| 314. |
Figure 8.4 illustrates the principal
proposals and tourism functions of the City Centre and the other strategic
zones.
| Policy |
| TO 4 : |
CHKL shall implement a zonal
approach to tourism development in the City. |
|
| b. |
Cultural
- Heritage attractions |
| 315. |
CHKL will encourage the private sector
in supporting local arts and cultural groups and artistes displaying
their artistic performances. |
| 316. |
The private sector has a vital part
to play in promoting the tourism industry by providing facilities,
services and activities. The private sector should be encouraged to
provide more facilities such as museums, art galleries, theatres and
concert halls that complement CHKL policies and efforts to promote
cultural activities in the City. |
| 317. |
Furthermore CHKL shall encourage and
facilitate cultural shows, concert performances, theaters and etc
to ensure that these facilities are optimally utilised.
| Policy |
| TO 5 : |
CHKL shall actively promote,
encourage and facilitate arts and cultural activities at local
and international level. |
|
| 318. |
Historical, traditional and cultural
products are the country’s tourist attraction resources. The
historic urban core in the City Centre is a precious tourism resource
which encapsulates much of earlier settlement areas of attractive
commercial buildings of unique architectural design built in the late
19th Century. This area shall be designated as the nation Cultural
Heritage Centre to optimise its potential as a tourist attraction
centre. Its infrastructure and facilities need to be provided and
enhanced. |
| 319. |
General policies regarding conservation
are covered in Chapter 14: Urban Design and Landscape.
| Policy |
| TO 6 : |
CHKL shall designate the historic
urban core as the main cultural heritage centre of the nation
and diversify the cultural infrastructure so as to ensure there
is a critical mass of attractions. |
|
| 8.4.3 |
Shopping,
dining and entertainment |
|
| 320. |
A main shopping spine in the City
Centre shall be developed and promoted as a world-class shopping precinct.
In addition, as a means of promoting locally made and/or locally designed
products to Malaysians and tourists alike, dedicated plazas or malls
shall be developed within specialised shopping precincts. Such ‘Product
Plazas’ would be popular, as prices for goods should be more
competitively priced than imported goods of equivalent quality. |
| |
Figure 8.4 : Tourism zones, 2020 |
| |
Photo 8.5: ... promotion of the City as an international shopping,
dining and entertainment destination. |
| 321. |
General policies relating to shopping
are detailed in Chapter 7: Commerce. |
| 322. |
There is a great opportunity to maximize
the tourist potential of existing shopping, dining and entertainment
facilities in Kuala Lumpur through more effective promotion of the
City as an international shopping, dining and entertainment
destination. To satisfy the expectations of international tourists,
standards of cleanliness and hygiene should commensurate with world-class
standards.
| Policy |
| TO 7 : |
CHKL shall, together with
the Kuala Lumpur Tourism Action Council, coordinates with the
private sector to promote Kuala Lumpur as an international shopping,
dining and entertainment destination. |
|
| 8.4.4 |
Recreational
attractions |
|
| 323. |
Measures are being implemented to
improve the quality and range of recreational activities, including
the provision of more parks and sports facilities. These improvements,
although primarily intended for the benefit of the residents of Kuala
Lumpur, will also act as tourist attractions. |
| 324. |
General policies relating to recreational
activities are detailed in Chapter 13: Community Facilities. |
| 325. |
Eco-tourism is increasingly being
promoted as a means of protecting the natural environment that might
otherwise be under the threat of development. The forest reserves
at Bukit Nanas, Bukit Sungai Putih and Bukit Sungai Besi, ridges at
Bukit Gasing and Bukit Dinding together with other undeveloped hilly
areas such as part of Kampong Sungai Penchala, provide opportunities
for eco-tourism development.
| Policy |
| TO 8 : |
CHKL shall provide and develop
opportunities for eco-tourism in forest reserves and other suitable
hilly areas. |
|
| |
Photo 8.6: Measures are being implemented improve the quality
and range of recreation activities, including the provision of more
part and sports facilities. |
| 326. |
The sports facilities at Bukit Jalil
and other world-class sporting venues in the City present considerable
potential for the hosting of major regional and national sporting
events which could attract local and international tourists. Many
of the major sport complexes can also be used as venues for other
kinds of tourist related events such as trade fairs and concerts.
| Policy |
| TO 9 : |
CHKL shall, together with
the Kuala Lumpur Tourism Action Council and other relevant authorities
and agencies, promote major sporting complexes as venues for
international sports and other events. |
|
| 8.4.5 |
Health
and education |
|
| 327. |
There is an opportunity to capitalise
on the tourism potential of the major concentration of medical and
educational facilities in the City, particularly those with well packaged
programmes aimed at attracting overseas clientele.
| Policy |
| TO 10 : |
CHKL shall, together with
the Kuala Lumpur Tourism Action Council and medical and educational
organisations, develop and promote educational and health-care
tourism. |
|
| 8.4.6 |
Tourism
facilities and infrastructure |
|
| 328. |
As tourism to Kuala Lumpur develops
and diversifies, there is a need for the hospitality industry to have
more accommodation modes such as bed and breakfast accommodation and
boutique hotels. Budget hotels, youth hostels and educational campus
facilities to cater for youth travel and the student holiday market
should also be encouraged.
| Policy |
| TO 11 : |
CHKL shall promote the diversification
of accommodation modes. |
|
| |
Photo 8.7: … opportunity to capitalize on the tourism
potential of the major concentration of medical and educational facilities
in the City. |
| b. |
Meetings,
incentives, conventions and exhibitions |
| 329. |
To maximize the potential for MICE
tourism, Kuala Lumpur should be vigorously promoted as a MICE destination
and additional MICE facilities must be developed. |
| |
Photo 8.8: … Kuala Lumpur should be vigorously promoted
as a MICE destination… |
| 330. |
Competition amongst MICE destinations
is keen and success depends on the standard of facilities on offer
and the availability of nearby attractions and collateral activities.
To increase the attractiveness of Kuala Lumpur’s MICE facilities,
they need to be continually upgraded to keep abreast of the best international
standards and supporting tourist attractions should be developed near
to MICE facilities.
| Policy |
| TO 12 : |
CHKL shall promote Kuala Lumpur
as an international meetings, incentive, conventions and exhibition
centre and encourage the development of suitable facilities. |
|
| 8.4.7 |
Tourism
support services and facilities |
|
| 331. |
Sourcing and maintaining up-to-date
tourist information is essential in nurturing the tourist industry
particularly, when looking to attract overseas visitors who may have
little knowledge of the City or the country. |
| 332. |
Supporting signage and other information
systems for tourists need to be improved. More interpretation panels
for key attractions such as heritage buildings should also be installed.
| Policy |
| TO 13 : |
CHKL shall, together with
the Kuala Lumpur Tourism Action Council, coordinates with other
relevant agencies and the private sector to develop supporting
information systems for tourists. |
|
| 333. |
Skills training in the tourism sector
needs to be increased in order to ensure that it is ready to meet
the emerging and changing needs of the visitor market.
| Policy |
| TO 14 : |
CHKL shall, together with
the Kuala Lumpur Tourism Action Council, provides training programmes
and support information for tourist front liners. |
|
| 334. |
An expanding tourism industry will
place added demands for facilities in existing tourist attractions,
including additional toilets and parking spaces for tour coaches,
taxis and rental cars. Other support facilities like restaurants and
souvenir shops will also need to be provided or upgraded and maintenance
procedures in popular tourist attractions should be reviewed in the
light of increased tourist traffic.
| Policy |
| TO 15 : |
CHKL shall, together with
the Kuala Lumpur Tourism Action Council, coordinate with other
relevant authorities and agencies to ensure that all major tourist
attraction areas are provided with high quality and well maintained
facilities. |
|
| 335. |
The tourism industry is in part dependent
on a number of external factors such as the domestic and international
economic situation, which can affect projections in the short to medium
term. However, based on long-term trends, Kuala Lumpur anticipates
an average annual increase in tourists of approximately 3 percent
per annum over the
next 20 years. |
| 336. |
Projected future requirements for
hotel floor space are based on the projected growth of tourist arrivals
and an ALS of 3.0 nights in the year 2010. The distribution of hotel
facilities reflects the continuing role of the City Centre as the
tourism hub and the increased emphasis on sports and MICE tourism
in the Bukit Jalil - Seputeh strategic zone. |
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Table 8.4: Projected Hotel Requirement, 2020 |
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