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Kuala Lumpur Structure Plan 2020

Preface

Acknowledgement

1 Introduction

2 International and National Context of Growth

3 Vision and Goals of Kuala Lumpur

4 Economic Base and Population

5 Income and Quality of Life

6 Land Use and Development Strategy

7 Commerce

8 Tourism
  8.1 Introduction
  8.2 Existing situation and issue
    8.2.1 Tourism marketing and promotion
    8.2.2 Tourist arrivals, expenditure and average length of stay
    8.2.3 Tourism resources
    8.2.4 Tourism facilities and infrastructure
    8.2.5 Tourism support services and facilities
  8.3 Objective
  8.4 Policy and proposal
    8.4.1 Tourism marketing and promotion
    8.4.2 Development of tourism resources
    8.4.3 Shopping, dining and entertainment
    8.4.4 Recreational attractions
    8.4.5 Health and education
    8.4.6 Tourism facilities and infrastructure
    8.4.7 Tourism support services and facilities
  8.5 Future requirement

9 Industry

10 Transportation

11 Infrastructure and Utilities

12 Housing

13 Community Facilities

14 Urban Design and Landscape

15 Environment

16 Special Areas

17 Strategic Zone

18 Implementation

Abbreviations

Glossary

FAQ
8.1 Introduction

261. As with other major cities, tourism plays an important part in the economic life of Kuala Lumpur, providing income, employment and expanding business opportunities. The tourism industry is very wide ranging in the services and facilities where it requires and provides employment across all sectors of the population.
262. Tourism brings other less obvious but no less important benefits to the people of Kuala Lumpur. By virtue of catering to a population base larger than the City itself, a wider range of shopping, entertainment, recreational, and cultural facilities can be supported. Tourism can also help to provide the impetus and financial justification for measures that benefit the residents of the City such as conservation, beautification and pedestrianisation projects, as well as the hosting of special events and festivals principally aimed at attracting tourists.
263. Kuala Lumpur also benefits from exposure. Foreign visitors gain a greater understanding and appreciation of the culture and achievements of the City and its people. The impressions that are taken back to their home countries can do much to raise the profile of the City and the country.
264. Kuala Lumpur has much to offer as a tourist destination. It is climatically congenial, with a uniquely tropical character and has a developed infrastructure and services sector with a wide range of tourist attractions, shopping, entertainment, hotel, and conference facilities. The City can also build on its multi-racial, multi-religious and multi-cultural society to create for itself a distinctive identity and image. CHKL aims to maximize these inherent strengths to make Kuala Lumpur into an attractive international tourist destination.
 


Photo 8.1: … build on its multi-racial, multi-religious and multicultural society to create for itself a distinctive identity and image.

8.2 Existing situation and issue
 8.2.1  Tourism marketing and promotion
 i.  Existing situation

265. The promotion of Malaysia as a tourist destination is mainly pursued by the Malaysia Tourism Promotion Board’s (MTPB) overseas offices, jointly with tour operators, airlines and national tourism offices. Promotion includes sales missions, advertising in the media, participating in international tourism events and exhibitions and the hosting of journalists, foreign travel writers and travel agency personnel.
266. Besides the marketing and promotion of Kuala Lumpur by the MTPB, promotion is also being undertaken by CHKL and the Kuala Lumpur Tourist Association (KLTA), which is an association made up of all companies involved in the tourism industry.
267. In the year 2000, the Kuala Lumpur Tourism Action Council (KLTAC) whose Chairman is the Mayor of Kuala Lumpur was set up, which will, in close coordination with the MTPB and business organisations such as the KLTA, be responsible for the marketing and promotion of Kuala Lumpur.

 ii.  Issue

268. There is an inadequate level of market promotion of the City compared to other major tourist cities. In some international tourist destinations, there are city or regional based tourist boards heavily promoting the destination backed up by a mature tour and travel industry, hoteliers, national and regional airlines and business organisations.

• Inadequate marketing and promotion of Kuala Lumpur.

 8.2.2  Tourist arrivals, expenditure and average length of stay
 i.  Existing situation

269. Despite the economic crisis of 1998, tourist arrivals in Malaysia increased from 6,210,900 in 1997 to 10,221,600 in 2000. This was due mainly to intensified promotion of inbound tourism, the hosting of major international conferences and sporting events such as the Formula One race at Sepang. Total visitor receipts rose markedly from
RM4.5 billion in 1990 to RM17.3 billion in 2000. Tourist arrivals and receipts to Malaysia are shown in Table 8.1.
270. In addition, the number of domestic tourists visiting the City from various parts of the country increased from 2,493,100 in 1997 to 2,803,300 in 2000. Foreign tourist arrivals also increased from 3,536,300 in 1997 to 3,946,900 in 2000. The average length of stay (ALS) of tourists in Malaysia in 2000 was 5.88 nights and about 1.6 nights in Kuala Lumpur. By comparison, the ALS in the United Kingdom in 1997 was over 8.7 nights and a regional destination such as Thailand has an ALS of around 7.0 nights. The ALS of tourists from Singapore, which is the largest single generator of tourist arrivals and receipts, is generally very short.
 


Table 8.1: Tourist Arrivals and Receipts in Malaysia, 1990 - 2000

 ii.  Issue

  • Short average length of stay of tourists.

 8.2.3  Tourism resources
 a.  General
 i.  Existing situation

271. Kuala Lumpur has a wide diversity of resources suitable for tourism although these are at varying degrees of development or attractiveness. Some resources are long established and positioned well, while others have been more recently developed or are not yet oriented strongly for tourism. Similarly some are more attractive or more
accessible than others. Indisputably, Kuala Lumpur has resource and locational advantages, which are supportive of, or important to, the development of a viable tourism industry. Figure 8.1 shows the distribution of tourism products in Kuala Lumpur.

 ii.  Issue

272. Tourist resources are not easily accessible, coherent, well linked for pedestrian movement or supported by services such as restaurants and related shopping. Although Kuala Lumpur has a diverse range of actual or potentially significant tourism resources, the present ‘total tourism product’, being the whole spectrum of tourism services, is
inadequate and segmented.

• Inadequate and segmented product development.

 b.  Cultural - Heritage Attractions
 i.  Existing situation

273. Architecturally, Kuala Lumpur has retained a number of historic buildings and areas that are highly evocative of its past. The Dataran Merdeka and the buildings that surround it, together with the Railway Station and the old shop house areas provide lasting images of the original city. More recently, buildings like the KL Tower and the Petronas
Twin Towers at the KLCC provide images of a city that is thoroughly modern, while firmly in touch with its cultural roots.
 

Figure 8.1 : Distribution of tourism products, 2000
274. There are a number of modern cultural facilities for the performing arts, including musical and cultural performances. These theatres and concert halls not only provide venues for performing arts by both Malaysian and international artistes to be showcased but also add to the cultural vibrancy of the City. CHKL is also active in promoting and providing support to local cultural groups.
 

Photo 8.2: Architecturally, Kuala Lumpur has retained a number of historic buildings and areas that are highly evocative of its past.

 ii.  Issue

275. A large number of tourists are interested in purchasing art works, handicrafts, costume accessories and souvenirs but the market in Malaysia is not as well developed as that elsewhere in the region. Given traditional skills in silverware, brassware, pewterware, ‘songket’ weaving, beadwork, woodcarving and batik printing, the potential does exist for expanding this segment of the industry.
276. The Royal Selangor pewter factory in Setapak, where tourists can watch skilled craftsmen fabricate artifacts and souvenirs, provides the best example of industrial tourism in Kuala Lumpur. However, with the exception of the Infokraft Handicraft Centre and Kompleks Kraf Kuala Lumpur (Kuala Lumpur Craft Complex), there are relatively
few other outlets for traditional handicrafts and souvenirs.

• Inadequate promotion of traditional handicraft and souvenir industries.
 

Photo 8.3: Given traditional skills in silverware, brassware, pewterware, ‘songket’ weaving, beadwork, woodcarving and batik printing, the potential does exist for expanding this segment of the industry.

 c.  Shopping, dining and entertainment
 i.  Existing situation

277. Kuala Lumpur is emerging as a pricecompetitive shopping destination of international quality. Besides the many shopping centres in the City, new retail formats including hypermarkets, mega malls, duty-free shopping outlets and discount stores have been developed.
278. In addition, there are also the more traditional shop houses, the night markets and the farmers’ markets which are significant tourist resources. The night markets in particular are of great interest to tourists as they give an insight into the traditional Malaysian way of life. Similarly, the shop house streets, particularly those in the older part of the City, retain the flavour of a bygone era.

 ii.  Issue

279. General issues relating to shopping activities are detailed in Chapter 7: Commerce.
280. Kuala Lumpur has a wide variety of restaurants and dining places serving local and international cuisines. Other than a few isolated areas, some of which are outside the City Centre, there is a lack of a clearly identifiable dining and entertainment area in the City Centre.

• Lack of a clearly identifiable dining and entertainment area in the City Centre.
 

Photo 8.4: The night markets in particular are of great interest to tourists as they given an insight into the traditional Malaysian way of life.

 d.  Recreational Attractions
 i.  Existing situation

281. Sports facilities have undergone a transformation in Kuala Lumpur with the development of world-class facilities at the National Sports Complex at Bukit Jalil. In addition, the City possesses a wide array of other sports facilities for badminton, cycling, hockey, golf, tennis, basketball, netball, soccer, squash, gymnastics, athletics, swimming, equestrian and lawn bowling. A world-class Formula One motor racing circuit near the KLIA at Sepang has also greatly enhanced the potential for sports tourism.
282. There are a number of parks containing attractions of interest to tourists such as the Butterfly Park, Bird Park and Orchid Garden at Taman Tasik Perdana. Taman Tasik Titiwangsa, which contains a large lake, has a floating restaurant and offers activities such as horse riding and boating.

 ii.  Issue

283. General issues relating to recreational activities are detailed in Chapter 13: Community Facilities.
284. Despite the number of world-class sporting venues in Kuala Lumpur, the facilities are underutilised.

• Under-utilisation of major sporting venues.

 e.  Health and education
 i.  Existing situation

285. Health tourism is not a new phenomenon. Countries like Australia, Singapore and United States of America have gained a reputation for having world-class facilities and services which emphasise fitness, health, rehabilitation and recuperation. There is the potential for Malaysia to become a competitive health tourism destination. Health tourist arrivals to Malaysia, primarily from Indonesia, Brunei and Singapore, numbered 175,000 in 2000, an increase of 127 percent from 1999. As the standard and facilities of private health care are high and costs are relatively low compared to Singapore and Brunei, Malaysia can expect to attract more visitors utilising its health care services.
286. Apart from the government-run general hospital, there are several private medical specialists centres including the National Heart Institute in the City. In addition to providing general health services, the public and private hospitals offer a wide range of specialist surgery and treatment.
287. Kuala Lumpur also has advantages stemming from the high concentration of educational institutions located within its boundaries, providing a wide range of courses. Such public institutions include the University of Malaya, the University of Technology Malaysia and the Medical Faculty of the University Kebangsaan Malaysia. There are also a large number of private colleges, including the University Tun Abdul Razak and Tunku Abdul Rahman College, in and around Kuala Lumpur providing a wide range of courses which attract students from all over Malaysia as well as from other countries.

 ii.  Issue

288. Despite the proliferation of educational and health facilities and services, they have not been properly promoted and marketed as tourism products.

• Inadequate promotion of educational and health tourism industries.

 8.2.4  Tourism facilities and infrastructure
 a.  Hotels
 i.  Existing situation

289. Between 1996 and 2000, the total number of hotel rooms in Kuala Lumpur increased by 12.18 percent from 16,510 to 26,144. Table 8.2 shows the distribution of hotel rooms according to their development status.
290. The majority of hotels are in the size category of 300 rooms and above. Figure 8.2 and Table 8.3 indicate the location and number of hotels by size in the City.
291. The average occupancy rate (AOR) of hotels in Kuala Lumpur dropped by 15.3 percent from 76.2 percent in 1995 to 60.9 percent in 2000. The decline in AOR affected all size categories of hotels, with the largest decline being 28.6 percent for hotels in the size category of 50-99 rooms as shown in Figure 8.3.

 ii.  Issue

292. There is very little variety in the type of accommodation on offer to serve the diverse requirement and budgets of foreign and domestic tourists.

• Insufficient variety of types of tourist accommodation.
 

Table 8.2: Distribution of Hotel Rooms by Status, 2000
 

Table 8.3: Number of Hotels by Size, 2000
 

Figure 8.3: Hotel Average Occupancy Rate, 1995- 2000
 

Figure 8.2 : Distribution of hotels by size, 2000

 b.  Meetings, incentives, conventions and exhibitions
 i.  Existing situation

293. Business and conference tourism has expanded in recent years and is becoming a very important component of the industry. MICE participants and business tourists are high yield tourists, usually spending more per day than leisure
tourists. The MICE industry generates income for many related business activities including the hospitality sector, airlines, freight forwarders, contractors and suppliers of exhibition materials and entertainment.
294. The number of MICE events and participants has been growing steadily in recent years and receipts generated from MICE in Malaysia in 2000 amounted to RM1,164.7million, almost 7 percent of total tourism revenue for that year. Within Kuala Lumpur, the main MICE facilities are at MALTRADE (Malaysia External Trade Development Corporation)
in Jalan Duta and the Putra World Trade Centre, while the Bukit Jalil Sports Complex contains one of the premier convention and exhibition centres in the region. Additional convention and exhibition space is being developed at the KLCC Convention and Exhibition Centre. Other major facilities in Kuala Lumpur and its conurbation include the Sunway Lagoon Convention Centre, the Mines Wonderland and the Subang International Trade and Exhibition Centre.

 ii.  Issue

295. There is still a shortage of MICE facilities in Kuala Lumpur and facilities need to be upgraded to be able to compete with other major MICE destinations.

• Facilities for MICE need to be increased, upgraded and promoted.

 8.2.5  Tourism support services and facilities
 a.  Support services
 i.  Existing situation

296. In order for the tourism industry to function effectively, strong tourism supporting services and facilities such as travel and tour agencies, tour guides, tourist information centres and manpower training are necessary.
297. There are major tourist information centres in the City as well as at the main gateway airports. Further information is made available by CHKL and the private sector including hoteliers as well as tour and travel companies. The Malaysia Tourism Centre (MTC) at Jalan Ampang is the biggest one stop information centre in Malaysia. This centre
houses the tourist information complex which includes an exhibition hall, amphitheatre, audiovisual room, information counter, restaurant, souvenir shop and travel services counters.

 ii.  Issue

298. However, there remain deficiencies especially in comparison with mature international tourist centres where there is a wealth of information made available in airports, coach stations, rail stations, hotels, in free magazines and by generally well informed, highly knowledgeable guides.
299. Market promotion needs to be able to rely on up-to-date data but the search costs of a cquiring relevant, reliable and timely information are high.

• Lack of timely information and high search costs.
300. Although signages in the City has improved, there remain weaknesses in the provision of directional signage to some tourism destinations and interpretation panels at key attractions, as well as in the availability of comprehensive, up-todate road maps.

• Inadequate directional signage and other information on tourist sites.
301. Some tourist ‘front liners’ including taxi drivers, tour bus guides and staff at key transportation gateways are not well informed about the City’s tourist attractions.

• Lack of knowledge about tourist attractions amongst tourist ‘front liners’.

 b.  Support facilities
 i.  Existing situation

302. The Government has initiated a national programme to provide facilities such as themed lighting, pedestrian walkways, public toilets and landscaping in tourist areas and attractions. CHKL is in the process of implementing this programme throughout Kuala Lumpur.

 ii.  Issue

303. At present, however, some sites still lack adequate facilities for tourists and there is a need for a critical mass of attractions supported by related support services.

• Insufficient support facilities for tourists.

 c.  Accessibility
 i.  Existing situation

304. Public transportation and taxi services are in need of improvement. The departing Visitors’ Survey (1999) of the MTPB indicated there were visitor complaints concerning poor transportation services and difficulties in getting taxis and other forms of public transportation. The PRT, which connect the main hotel and shopping belt to the LRT system, will help to alleviate some of these problems.
305. General issues relating to public transportation are outlined in Chapter 10: Transportation.

 ii.  Issue

306. Currently, there are accessibility problems to some of Kuala Lumpur’s tourist destinations due to traffic congestion on a number of major routes particularly during peak hours. In addition, on-going construction activities and the high level of private car usage add to pedestrian’s problems in making journeys on foot from one site to another.
307. General issues relating to pedestrianisation are detailed in Chapter 14: Urban Design and Landscape.

8.3 Objective

308. To enhance the role of Kuala Lumpur as an international commercial and financial centre, CHKL aims to:

• develop Kuala Lumpur as an attractive international tourist destination; and

• increase the average length of stay (ALS) to 3.0 by the year 2010.
309. To create a distinctive city identity and image, CHKL aims to:

• create a city which conserves the best of its environmental, architectural and cultural heritage and which offers a rich blend of both the modern and traditional;

• promote culture and the arts, sports, education and health in the City as tourism products and as factors in enhancing the overall quality of life; and

• create a tropical garden city sensitive to its natural environment and appropriate to its tropical regional location.

8.4 Policy and proposal
 8.4.1  Tourism marketing and promotion

310. Of immediate importance is the preparation of a comprehensive tourism marketing plan for Kuala Lumpur, which will identify strategies for tourism development and promotion. The plan will cover all aspects of the tourism market, and the preparation of an annual tourism calendar. Activities in the City that complement major international events in Malaysia shall be encouraged and promoted.
311. All necessary support shall be provided to KLTC for it to effectively market and promote Kuala Lumpur. This will include adequate funding for projects and campaigns and the development of facilities and attractions aimed at expanding and diversifying the tourism base.

Policy
TO 1 : CHKL shall, together with the Kuala Lumpur Tourism Action Council, market and promote tourism in Kuala Lumpur.
TO 2 : CHKL shall, together with the Kuala Lumpur Tourism Action Council, develops tourism products aimed at expanding and diversifying the tourism base.


 8.4.2  Development of tourism resources
 a.  General

312. Kuala Lumpur as a capital city and gateway to Malaysia also function as a window reflecting the uniqueness and various tourism products based on a socio-cultural society nation.

Policy
TO 3 : CHKL shall, in coordination with Kuala Lumpur Tourism Action Council, ensure the development of tourism product depicting the peaceful nation’s identity and image of a multi-ethnic, religious and cultural society.

313. The principal tourism development proposals have been based on an analysis of the resource and market strengths, weaknesses and development potential of Kuala Lumpur and its conurbation. A zonal approach for tourism development, promotion and operation shall be implemented with the City Centre as its core, focusing on shopping, MICE, culture, entertainment, dining, health and education. Key areas within the other four strategic zones will focus on more specific tourism activities. Bukit Jalil - Seputeh will focus on sports and MICE, Wangsa Maju - Maluri on industrial tourism, Damansara - Penchala on education and ecotourism and Bandar Tun Razak - Sungai Besi on eco-tourism.
314. Figure 8.4 illustrates the principal proposals and tourism functions of the City Centre and the other strategic zones.

Policy
TO 4 : CHKL shall implement a zonal approach to tourism development in the City.


 b.  Cultural - Heritage attractions

315. CHKL will encourage the private sector in supporting local arts and cultural groups and artistes displaying their artistic performances.
316. The private sector has a vital part to play in promoting the tourism industry by providing facilities, services and activities. The private sector should be encouraged to provide more facilities such as museums, art galleries, theatres and concert halls that complement CHKL policies and efforts to promote cultural activities in the City.
317. Furthermore CHKL shall encourage and facilitate cultural shows, concert performances, theaters and etc to ensure that these facilities are optimally utilised.

Policy
TO 5 : CHKL shall actively promote, encourage and facilitate arts and cultural activities at local and international level.

318. Historical, traditional and cultural products are the country’s tourist attraction resources. The historic urban core in the City Centre is a precious tourism resource which encapsulates much of earlier settlement areas of attractive commercial buildings of unique architectural design built in the late 19th Century. This area shall be designated as the nation Cultural Heritage Centre to optimise its potential as a tourist attraction centre. Its infrastructure and facilities need to be provided and enhanced.
319. General policies regarding conservation are covered in Chapter 14: Urban Design and Landscape.

Policy
TO 6 : CHKL shall designate the historic urban core as the main cultural heritage centre of the nation and diversify the cultural infrastructure so as to ensure there is a critical mass of attractions.


 8.4.3  Shopping, dining and entertainment

320. A main shopping spine in the City Centre shall be developed and promoted as a world-class shopping precinct. In addition, as a means of promoting locally made and/or locally designed products to Malaysians and tourists alike, dedicated plazas or malls shall be developed within specialised shopping precincts. Such ‘Product Plazas’ would be popular, as prices for goods should be more competitively priced than imported goods of equivalent quality.
 

Figure 8.4 : Tourism zones, 2020
 

Photo 8.5: ... promotion of the City as an international shopping, dining and entertainment destination.
321. General policies relating to shopping are detailed in Chapter 7: Commerce.
322. There is a great opportunity to maximize the tourist potential of existing shopping, dining and entertainment facilities in Kuala Lumpur through more effective promotion of the City as an international shopping, dining and entertainment
destination. To satisfy the expectations of international tourists, standards of cleanliness and hygiene should commensurate with world-class standards.

Policy
TO 7 : CHKL shall, together with the Kuala Lumpur Tourism Action Council, coordinates with the private sector to promote Kuala Lumpur as an international shopping, dining and entertainment destination.


 8.4.4  Recreational attractions

323. Measures are being implemented to improve the quality and range of recreational activities, including the provision of more parks and sports facilities. These improvements, although primarily intended for the benefit of the residents of Kuala Lumpur, will also act as tourist attractions.
324. General policies relating to recreational activities are detailed in Chapter 13: Community Facilities.
325. Eco-tourism is increasingly being promoted as a means of protecting the natural environment that might otherwise be under the threat of development. The forest reserves at Bukit Nanas, Bukit Sungai Putih and Bukit Sungai Besi, ridges at Bukit Gasing and Bukit Dinding together with other undeveloped hilly areas such as part of Kampong Sungai Penchala, provide opportunities for eco-tourism development.

Policy
TO 8 : CHKL shall provide and develop opportunities for eco-tourism in forest reserves and other suitable hilly areas.

 

Photo 8.6: Measures are being implemented improve the quality and range of recreation activities, including the provision of more part and sports facilities.
326. The sports facilities at Bukit Jalil and other world-class sporting venues in the City present considerable potential for the hosting of major regional and national sporting events which could attract local and international tourists. Many of the major sport complexes can also be used as venues for other kinds of tourist related events such as trade fairs and concerts.

Policy
TO 9 : CHKL shall, together with the Kuala Lumpur Tourism Action Council and other relevant authorities and agencies, promote major sporting complexes as venues for international sports and other events.



 8.4.5  Health and education

327. There is an opportunity to capitalise on the tourism potential of the major concentration of medical and educational facilities in the City, particularly those with well packaged programmes aimed at attracting overseas clientele.

Policy
TO 10 : CHKL shall, together with the Kuala Lumpur Tourism Action Council and medical and educational organisations, develop and promote educational and health-care tourism.



 8.4.6  Tourism facilities and infrastructure
 a.  Hotels

328. As tourism to Kuala Lumpur develops and diversifies, there is a need for the hospitality industry to have more accommodation modes such as bed and breakfast accommodation and boutique hotels. Budget hotels, youth hostels and educational campus facilities to cater for youth travel and the student holiday market should also be encouraged.

Policy
TO 11 : CHKL shall promote the diversification of accommodation modes.

 

Photo 8.7: … opportunity to capitalize on the tourism potential of the major concentration of medical and educational facilities in the City.

 b.  Meetings, incentives, conventions and exhibitions

329. To maximize the potential for MICE tourism, Kuala Lumpur should be vigorously promoted as a MICE destination and additional MICE facilities must be developed.
 

Photo 8.8: … Kuala Lumpur should be vigorously promoted as a MICE destination…
330. Competition amongst MICE destinations is keen and success depends on the standard of facilities on offer and the availability of nearby attractions and collateral activities. To increase the attractiveness of Kuala Lumpur’s MICE facilities, they need to be continually upgraded to keep abreast of the best international standards and supporting tourist attractions should be developed near to MICE facilities.

Policy
TO 12 : CHKL shall promote Kuala Lumpur as an international meetings, incentive, conventions and exhibition centre and encourage the development of suitable facilities.

 8.4.7  Tourism support services and facilities
 a.  Support services

331. Sourcing and maintaining up-to-date tourist information is essential in nurturing the tourist industry particularly, when looking to attract overseas visitors who may have little knowledge of the City or the country.
332. Supporting signage and other information systems for tourists need to be improved. More interpretation panels for key attractions such as heritage buildings should also be installed.

Policy
TO 13 : CHKL shall, together with the Kuala Lumpur Tourism Action Council, coordinates with other relevant agencies and the private sector to develop supporting information systems for tourists.

333. Skills training in the tourism sector needs to be increased in order to ensure that it is ready to meet the emerging and changing needs of the visitor market.

Policy
TO 14 : CHKL shall, together with the Kuala Lumpur Tourism Action Council, provides training programmes and support information for tourist front liners.


 b.  Support facilities

334. An expanding tourism industry will place added demands for facilities in existing tourist attractions, including additional toilets and parking spaces for tour coaches, taxis and rental cars. Other support facilities like restaurants and souvenir shops will also need to be provided or upgraded and maintenance procedures in popular tourist attractions should be reviewed in the light of increased tourist traffic.

Policy
TO 15 : CHKL shall, together with the Kuala Lumpur Tourism Action Council, coordinate with other relevant authorities and agencies to ensure that all major tourist attraction areas are provided with high quality and well maintained facilities.


8.5 Future requirement

335. The tourism industry is in part dependent on a number of external factors such as the domestic and international economic situation, which can affect projections in the short to medium term. However, based on long-term trends, Kuala Lumpur anticipates an average annual increase in tourists of approximately 3 percent per annum over the
next 20 years.
336. Projected future requirements for hotel floor space are based on the projected growth of tourist arrivals and an ALS of 3.0 nights in the year 2010. The distribution of hotel facilities reflects the continuing role of the City Centre as the tourism hub and the increased emphasis on sports and MICE tourism in the Bukit Jalil - Seputeh strategic zone.
 

Table 8.4: Projected Hotel Requirement, 2020